importance of lateral thinking

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Learn more about Innolytics Innovation Software. Tips for research, marketing & management with a focus on marketing intelligence & information plus views on business, management, leadership and the world and its current state. The first reactions are rather disappointing. When a lateral thinker fails, he does it because he’s crazy. Using methods such as Open Innovation and Co-creation, consumers are directly integrated into the development process of products and digital business models. Innolytics® software allows companies to pursue extraordinary ideas and implement them in a targeted manner. Lateral thinking is a systematic approach to thinking. The power of the Internet makes it easier than ever to encourage lateral thinking and establish innovation networks. For example, our customers set up virtual innovation labs in the Innolytics. Their philosophy is different. To keep pace with these situations, a disciplined process of innovation, idea formulation, concept development, creative problem solving and the strategy to challenge these concepts is required.

A company full of like-minded people turns bold lateral thinkers into normal managers in no time at all.

A story is told about a supermarket that was having problems with gangs meeting in its car park after the supermarket had shut for the night – trading drugs, fighting and generally making a mess and nuisance. It encourages us to look at other perspectives and even open up to the idea of new solutions. In a nutshell, lateral thinking is the ability to look at problems or ideas in a new light, taking a creative approach to finding solutions. You’re motivated by alternative methods of operation, and care less about 'doing things the right way’ or having to follow certain procedures to get by.

Christos knew that there were always places on this trip. One of these managers has a so-called “linear” thinking style.

Sometimes we do not look beyond the obvious alternatives.Â, Develop better idea generation and problem solving ability, Gain competitive advantage by being vastly more innovative, Constructively challenge current thinking and see new opportunities.

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Reward innovative thinking – even if the successes are not immediately visible! When it comes to more experienced hires, perhaps they have run projects independently without the support of a wider team or worked in a range of industries before applying to your position? 69 Articles, By Change ), You are commenting using your Facebook account. Lateral thinking triggers fresh ideas by changing the frame of reference continuously. If you are not able to accomplish your goal within the set deadline, you'll need to figure out the reasons for the delay and then resolve the issues. Such solutions often are low-cost or save money, and build reputation at the same time.

Last week was no exception, and provides another great example of lateral thinking – combined with a crucial awareness of the importance of ensuring customer satisfaction while still making money!

Lateral Thinking™ tools and techniques are the classic “out of the box” thinking that every business strives for nowadays. More importantly – this second story shows some of the skills all great marketers need: Fill in your details below or click an icon to log in: You are commenting using your account. They have the courage to irritate their customers.
Looking Forward – but don’t ignore what is behind you! Edward De Bono, 1990, advises to us “play around without any purpose or direction. Excerpts and links may be used, provided that full and clear credit is given to Arthur Weiss and either. Creative thinking and creative thinkers are needed in those situations because it pushes out of that linear way of thinking.

Whilst this candidate may not start with the strongest knowledge of your specific sector, don’t underestimate the power of experience and an original approach. We also share information about your use of our site with our social media, advertising and analytics partners who may combine it with other information that you've provided to them or that they've collected from your use of their services. Lateral Thinking: What Is It and Why Is It Important. Companies can use the swarm intelligence of customers and external experts. Lateral thinking is a tool for creativity which leads to innovation. This volcano has been attributed to the destruction of the, on the nearby island of Crete, and even the cause of the plagues that the Biblical book of Exodus mentions as having led to the release of the Israelite slaves from their Egyptian servitude (so, for example, the plague of darkness resulted from a cloud of ash that fell from the volcano).

Principles that help companies and their managers to become more creative.

The guests are unhappy as they had been expecting hotel A and got hotel B – and have to move on, when they were looking forward to resting from their journey.

Lateral thinking involves creating multiple ways of approaching problems and dealing with different business situations.

You’re motivated by alternative methods of operation, and care less about 'doing things the right way’ or having to follow certain procedures to get by. “It’s not very juicy.

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